Accountant firm RSM Tenon has been appointed and said it was already in talks with several interested parties and the firm would continue operating during this period.
It blamed the problem on a rapid expansion and over-reaching itself.
|Premiere vehicles in Nottingham in October 2011|
Paul Finnity, from RSM Tenon, said: "Premiere is a company which has over-traded. It has expanded quickly and was under-capitalised. It is an excellent business but has expanded perhaps too rapidly."
The company runs services in and around Nottingham as well as into the city from Leicestershire and Derbyshire. Premiere website
A notice of intention to appoint an administrator has been filed, protecting it from creditors. About 200 jobs will be at risk if the bus firm cannot be sold.
They started direct competition with trentbarton causing Wellglade at one point to bring in Bargain Bus, competing with themselves as well as Premiere. They seem to change their routes very rapidly