Thursday, 4 May 2017

Route branding for London's buses

In quite a change of policy, a number of London's red buses are in the process of having route branding applied. The first area being in the Barkingside area

  • Buses, stop signs and maps will soon have a splash of a distinctive colour 
  • The measure mimics the system used for the London Underground 
  • More than 60 buses will be given the makeover in Barkingside, east London


A further trial is planned for the summer in Hayes, west London. If successful, the new designs could spread to other parts of the city.
London Mayor Sadiq Khan said: 'It's no secret that London's bus service has always been close to my heart, and I'm working hard to make it as accessible, affordable and easy to use as possible for all.
Buses, stop signs and maps will soon have a splash of a distinctive colour to highlight individual routes as part of a trial in the east of the capital
'By bringing these new distinctive route colours to areas of the network, we're making it as easy to navigate areas of London by bus as it is by Tube.
'It's another key part in our efforts to encourage Londoners to take to the bus and help us tackle congestion, air pollution and make our city better for everyone.'


Transport for London's managing director of surface transport, Leon Daniels, said: 'We're constantly looking for new and innovative ways to improve our customers' journeys.
'We've redesigned the look of Barkingside's buses and the information we provide to customers.
'We believe this will make bus travel simpler and will encourage more Londoners and visitors to use buses - the capital's most expansive and accessible public transport service, which also offers excellent value for money.' 

More than 60 buses will be given the makeover during the coming weeks to aid passengers travelling in Barkingside and surrounding areas. Pictured, a map of the colour-coded routes
More than 60 buses will be given the makeover during the coming weeks to aid passengers travelling in Barkingside and surrounding areas.

NOW ALSO SEE THE LATEST ON THE NEW FOCUS FLICKR SITE:



A second set of bus images operated by MASS in South Yorkshire has been added to the albums. These feature buses used by the company during the early to mid-2000s, not only on school and college services, but revenue-earning routes in Doncaster and Lincoln. These can now be viewed by clicking  here

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