Inter-city coach operator megabus.com is backing a new campaign by Highways England to tackle the problem of tailgating on the country’s major roads and motorways.
megabus.com, whose passengers make more than 5 million trips across the UK every year, is supporting the 'Don’t be a Space Invader - stay safe, stay back’ initiative launched today.
New figures show that one in eight of all road casualties are caused by people who drive too close to the vehicle in front, with more than 100 people killed or seriously injured each year.
The new safety campaign is using the well-known Space Invader video game character to alert drivers to the anti-social nature and risks of tailgating.
Mark Venables, Managing Director of megabus.com, said: "We invest millions of pounds in on-board technology and training for our professional driving team to ensure we get people safely to their destination. Tailgating, whether accidental or deliberate, is a major problem on our roads and we all have a responsibility to make sure we are not a danger to other road users.
"Safety is our absolute priority and all of our vehicles are fitted with state-of-the-art telematics technology which is designed to encourage safe, smooth and fuel-efficient driving. Better driver behaviour by all road users avoids the stop-start ripple effect caused by tailgating and means quicker and more reliable journeys for everyone. And catching the coach instead of taking the car can help people avoid the stress of driving and being a victim of tailgating."
Further information on the Highways England campaign is available at http://roadsdev.highwaysengland.co.uk/staysafestayback/