|NK09 BPU one of the 09 registered Arriva Pulsars being used on the new service © Steven Hodgson|
According to their press release, http://arrivabus.co.uk/content.aspx?id=17101 "they brought a little bit of Hollywood glamour to Darlington, as their Marilyn Monroe lookalike took to the red carpet at Joseph Pease Place today. The service’s team of dedicated drivers were on hand to show Marilyn the kind of star treatment all our passengers can expect when they travel on the X1."
|NK09 BPU again in Darlington © Steven Hodgson|
The OK1 was launched a few weeks ago, so has had time to build up a loyal customer base and Go North East offer very competitive pricing via their Keycard scheme although Arriva offer day tickets, so it will be interesting to see whether the new Arriva service can attract business.