Stagecoach drives increased bus use through
‘Catch the Bus Week’
April 2013 by Natalie Harrison
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| ADL Enviro 400 Hybrid's on routes 120 & 52 pass Sheffields "cheese grater" |
The initiative, which will run for a week from 29 April, will see Stagecoach Yorkshire working to encourage local people to ditch their cars in favour of taking the bus.
Throughout the week, Stagecoach – which offers the best value bus fares and has the highest customer satisfaction of any major UK Bus operator – will highlight the environmental and financial benefits of using the bus more often.
Stagecoach Yorkshire will be carrying out a programme of promotional activities across the area to encourage people to give the bus a try. These will include:
- Ticket giveaways in Sheffield city centre on Wednesday 1st May 2013 to encourage people to try using the bus/ flash mobs/ entertainment on buses.
- Promotional activities in Barnsley town centre on Friday 3rd May to encourage people to give the bus a try
Paul Lynch, Managing Director of Stagecoach Yorkshire said, “There are obvious environmental benefits of taking the bus instead of driving – but bus travel can also save people money and reduce the stress of driving and parking in busy towns and cities.
“We offer the best value bus fares in Britain and have invested almost £450million over the past six years in new, state-of-the-art buses for our customers. More and more of our buses and coaches now also have Wi-Fi and we are introducing smarter ticketing across the UK to make it even easier for passengers to use our greener, smarter services.”
Claire Haigh, Chief Executive of Greener Journeys said, “Since 2010 Greener Journeys has been striving to take one billion car journeys off the road and Catch the Bus Week will help us reach this aim. Buses play a crucial role in our society from getting children to school, carrying people to work, the shops or to their local park or swimming pool day in day out. Buses support the economy.
“Buses also help reduce congestion on the roads, promote social inclusion by providing a vital link to those without other means and reduce all our carbon footprints and travel’s effect on the environment.
“This campaign will be a springboard for greater public attention of the buses many benefits and I hope will encourage both car drivers and infrequent bus users to give the bus a try. I am delighted to be launching such an important campaign.”
Natalie Harrison
Account Manager
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