Greener Journeys wants this year’s campaign to be even bigger than last year, creating a lasting shift in perceptions among those who don’t normally take the bus. There will be a myriad of ways to get involved; from taking part in local bus company’s activities and promotions; to promoting the week in local bus areas, online, in newsletters or your office; to running your own promotion, event or competition; to challenging people in local communities to switch one car journey to a bus during the week.
According to Greener Journey "There are so many great reasons to travel by bus and we want to really showcase these through the week through a nationwide media campaign, combined with activities organised by local bus companies, local authorities, PTEs and passenger organisations amongst others."
