The Famous Five’s latest adventure takes centre stage in GWR’s new TV ad campaign
Enid
Blyton’s classic children’s favourites, The Famous Five, will embark on
their latest adventure on Saturday night, taking them through the
stunning backdrop of the South West and Wales as part of Great Western
Railway’s latest advertising campaign.
Julian, Dick, Anne, George and Timmy
the dog first came to life in Blyton’s ‘Five on a Treasure Island’ 75
years ago this year and were renowned for finding adventure and
excitement wherever they go.
They are reunited on screen as they
part of Great Western Railway’s brand new advertising campaign.
The launch film sees The Famous Five
embark on an unexpected adventure across the GWR network when they are
separated from Timmy. The ensuing journey sees Julian, George, Dick and
Anne taking advantage of GWR’s new high-speed Intercity Express Trains
as they chase Timmy on an adventure through the region’s stunning
scenery.
The campaign comes as GWR prepares
to launch its new Intercity Express Trains this autumn, and after the
first of its new Thames Valley train fleet was launched earlier this
year as part of the biggest fleet upgrade in a generation on the
network.
Enid Blyton’s much-loved characters have been re-imagined and brought to life by award-winning animator, Pete Candeland (Friends Electric), in partnership with Enid Blyton Entertainment, part of Hachette Children’s Group. The campaign has been created by adam&eveDDB.
A copy of the TV advert is available here: https://youtu.be/2sQvlBPFZgE
Head of Marketing for Great Western
Railway, Amanda Burns said: “At Great Western Railway we are the gateway
to some of the very best destinations in the UK, creating opportunities
for adventure across the region. For us, The Famous Five were the
perfect choice to help showcase the great destinations we serve.”
Karen Lawler, Senior Licensing
Manager at Hachette Children’s Group, comments: “The South West of
England held a special place in Enid Blyton’s heart. It was a region she
would regularly visit on holiday and was the inspiration for the
setting of her Famous Five stories. A campaign where her characters
explore the stunning landscape on Great Western Railway is the perfect
fit for The Famous Five, especially in their 75th anniversary year."
