It has been announced the the Shearings brand has been acquired by Leger Holidays, who say that they will soon offer a new programme of fully escorted tours to the UK and Europe.
It is intended that he Rotherham-based company will operate Shearings as a stand-alone brand within its portfolio.
The deal does not include any coaches, former employees or hotels as Leger have acquired the Shearings brand.
Both Leger and Shearings brands already have many synergies: Similar product, customer demographic, experience values, impressive repeat business and customer loyalty and Leger say that they already have a business model in place to seamlessly relaunch the Shearings brand
Leger say "Bringing the iconic Shearings name back to life, a fantastic selection of fully escorted tours will be available soon, with both brand new and firm-favourite destinations to add to the wish-list. You’ll find the friendly customer service, excellent range of itineraries, comfortable travel and hand-picked accommodation that you’ve been familiar with when travelling with Shearings, but now with some exciting changes and refreshing updates".
Potential customers can follow shearings.com or www.facebook.com/shearings/
Leger are also offering to help previous Shearings customers and have lost the holidays they booked.
They say "In order to support everyone who had a confirmed booking with Shearings, we would like to offer a super-low deposit of £25pp for you to secure your next Leger holiday while you wait to receive money back from your cancelled Shearings holiday.
Once you have secured your Leger holiday with the £25pp super-low deposit, you will have nothing to pay until 6 weeks before departure.
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Holidays for 2022 OUT NOW book today with our low deposit, then nothing to pay until 6 weeks before departure".
|The interior of an award winning Leger Luxuria coach|
"To take advantage of the special super-low deposit offer, please call 01709 787 463 to make your booking.We look forward to welcoming you on board in the near future.
We will soon be ready to take our first bookings. If you had a Shearings holiday that was booked prior to 23rd June 2020, please click here for more information".