Avanti West Coast Introduces Innovative Low-cost Superfare

 
 Avanti offers a new low-cost ticket aimed at customers who can be more flexible with their journeys.

 Customer buys a ticket for a date and will receive their train’s departure time 24 hours in advance.

 Fares are fixed by destination and start from £12 for a one-way ticket between London and Birmingham.

Avanti West Coast has launched an innovative low-cost ticket aimed at customers who can be more flexible with their journeys.

Superfare tickets will enable customers to buy a ticket for a specific date with the choice of

morning, afternoon or evening slots, but the time will be selected by the intercity operator.

Around 24 hours before their journey, customers will be matched to an empty seat on a

quieter train.

They will then be told the time of their train’s departure and their seat reservation.

Superfare tickets are available for single journeys between London and Birmingham,

Liverpool, Preston, as well as Manchester Piccadilly. Prices are set at fixed amounts with

one-way fares costing between £12 and £22.

The number of tickets available on a route each day will vary and bookings can be made at

least seven days and up to 21 days before travel.

Superfare tickets are aimed at people who would not normally opt for the train to travel to their favoured destination. 

The operator has also partnered with discount website Student Beans to promote the offer.

Sarah Copley, Executive Director for Commercial, said: “Superfare tickets are aimed at

customers who can be more flexible with their journeys. Not only does it provide a cheaper

option, but it’s also quick and easy. Customers pick their date and time of day. Then, 24

hours before their journey, we match them to an empty seat and give them their departure

time and reservation.

“We want to give our customers more cost-effective ticketing options in an innovative way

when travelling with us, as well as encouraging more people to take the train.”